Welcome to The Länd
We can reinvent anything – even ourselves.
Baden-Württemberg
is THE LÄND.
Always in action: THE LÄND.
For those who want to be even more amazed, here we show the biggest highlights of our campaign.
Always in action: THE LÄND.
For those who want to be even more amazed, here we show the biggest highlights of our campaign.
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We love THE LÄND.
On the jubilee marking the state’s 70th anniversary, we asked you: “Why celebrate “THE LÄND”?”
Follow our LÄNDfluencers.
Highlights and insider tips straight from THE LÄND. Accompany our LÄNDfluencers to special places in Baden-Württemberg. Are you ready?
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Sharing is caring
We are all THE LÄND. And we’ll be sharing the most creative posts with our FÄNs and followers in our new “Sharing is CARING” content format.
4 Questions – 4 ANSWERS
Why does Minister-President Winfried Kretschmann think THE LÄND is a role model? And how long did it take him to embrace the new claim? We reveal the answer.
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THE LÄND in ENGLAND: At the beginning of November the Minister-President opened the first “new look” foreign office. In the metropolis of London.
THE LÄND in ENGLAND: At the beginning of November the Minister-President opened the first “new look” foreign office. In the metropolis of London.
4 Questions – 4 ANSWERS
What are Economic Affairs Minister Dr Nicole Hoffmeister-Kraut’s visions for THE LÄND? And what makes us an attractive place to work for professionals? Find out!
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THE LÄND in DUBAI. THE LÄND is welcoming an international public to the Baden-Württemberg Pavilion at EXPO Dubai 2020.
THE LÄND in DUBAI. THE LÄND is welcoming an international public to the Baden-Württemberg Pavilion at EXPO Dubai 2020.
The FÄN shop ON TOUR
Our mobile pop-up store started its journey through THE LÄND from Schlossplatz Stuttgart. Its destinations: 9 locations across Baden-Württemberg.
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The launch of THE LÄND.
Baden-Württemberg became ‘THE LÄND’ on 29 October 2021 at an event attended by Minister-President Winfried Kretschmann, plus guests from politics, business and the press.
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It’s show time for THE LÄND.
We knew Baden-Württemberg was movie material. So we made a film about it. Presenting: THE LÄND – THE FILM.
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Everybody’s talking about: THE LÄND. Even before the big reveal the campaign amazed the entire state with installations, posters and promotions.
Everybody’s talking about: THE LÄND. Even before the big reveal the campaign amazed the entire state with installations, posters and promotions.
Making Of THE LÄND.
Our guerrilla marketing promotion to launch the campaign sent the entire state on a quest. The task: follow the clues and discover our secret.
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THE LÄND salutes the state capital. The highlight of the guerilla promotion was our transformation of Stuttgart Breuninger’s facade with a giant ‘HÄLLO’.
THE LÄND salutes the state capital. The highlight of the guerilla promotion was our transformation of Stuttgart Breuninger’s facade with a giant ‘HÄLLO’.
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The Social Media TAKEOVER
We surprised the followers on our social media channels with a mysterious takeover that was then revealed post by post by THE LÄND.
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