Data privacy policy for the website theländ.de. On this page you will find all relevant information under Articles 13 and 14 of the General Data Protection Regulation.
The Department of State Marketing in the State Ministry (Office of the Premier) of Baden-Württemberg takes the protection of your personal data very seriously. For this reason, we have taken measures to ensure that the regulations on data protection are observed both by us and by our external service providers.
The controller pursuant of data processing is the State Ministry of Baden-Württemberg.
State Ministry of Baden-Württemberg
Department of State Marketing
Richard-Wagner-Straße 15
70184 Stuttgart
E-Mail: kontakt@thelaend.de
You can reach our data protection officers at the State Ministry at:
State Ministry of Baden-Württemberg
Richard-Wagner-Straße 15
70184 Stuttgart
E-Mail: datenschutz@stm.bwl.de
The following policy gives you an overview of how the Department of State Marketing ensures the protection of your data when using our website and what kind of data is processed for what purpose and to what extent within our website and the related websites, functions and content. Furthermore, we would like to inform you about your rights.
The data privacy policy applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the website is implemented.
We use terms such as “personal data” or “data processing” in accordance with the definitions in Article 4 of the General Data Protection Regulation (GDPR).
In the course of further developing our website and the technologies used, changes to this data privacy policy may also become necessary. We therefore recommend that you re-read the data privacy policy from time to time.
We reserve the right to change our privacy statement in order to adapt it to altered legal situations or in the event of changes to the service or data processing. If users are required to give consent or components of the privacy statement contain provisions concerning the contractual relationship with the users, the changes will only be made with the consent of the users.
The State Ministry processes data within the scope of this website,
so that you can access the pages and
for statistical analysis
The personal data processed within the scope of this website includes inventory data (e.g. e-mail addresses for the contact function), usage data (e.g. the pages visited on our website) and content data (e.g. the content of your contact request).
In this regard, we collect this data on the basis of Article 6(1) e) GDPR in order to be able to make this website available to you for the performance of our duties in the public interest (public relations work for the image campaign of the state of Baden-Württemberg).
We only process personal data within the framework of the relevant data protection provisions. This means that we only process your data if we have legal permission to do so, in particular if the data processing is necessary to provide our services (e.g. processing your request) or is required or permitted by law, or if you have given your consent.
a) Visiting the website
Every time you visit a website, data is collected and exchanged between your browser and our server. The Department of State Marketing automatically collects and stores data (log file information) that your browser transmits to our server. This is information about the:
IP address
type and version of your internet browser
operating system used
the page visited
the page previously visited (referrer URL)
date and time of the server request
The Department of State Marketing has no way of matching this data to a specific person. This data is not combined with other data sources. The Ministry of State uses the data to ensure the website connects smoothly and to evaluate system security and stability.
The IP numbers are recorded anonymously for the duration of the visit for the purpose of answering queries and stored for seven days. In this regard, we collect this data on the basis of Article 6 (1) e) GDPR in order to be able to make this website available to you for the performance of our duties in the public interest (public relations work for the umbrella brand campaign of the state of Baden-Württemberg).
Data logged when accessing the website will only be transmitted to third parties if we are obligated to do so by law or by a court decision, or if the transfer is necessary for asserting rights or prosecuting crimes in the event of attacks on the internet infrastructure of the State Ministry of Baden-Württemberg. There is no transfer in other cases.
b) Cookies | analysis
We use cookies on our website. These are small text files that are placed on your terminal device and stored by your browser. Cookies do not cause any damage and do not contain viruses.
Most of the cookies used by us are so-called “session cookies”. In particular, they help us to recognise whether you have already visited individual pages of our website and are automatically deleted after the end of your visit. Other cookies remain on your terminal device for a certain period of time (“persistent cookies”) and enable us to recognise your browser on your next visit.
Cookies can be controlled with all internet browsers. Most browsers are set to accept all cookies without asking users. If you want to use the full functionality of the website, you should set your browser to accept session cookies. If you do not wish cookies to be stored on your computer, you should deactivate the relevant option in the browser’s system settings.
Technically required cookies
We use technically required cookies. These are necessary for the smooth functioning of the website. We use this in accordance with Article 6 (1) sentence 1 f) GDPR based on our legitimate interests.
Analytics cookies | Piwik Pro:
In order to design the website as needed and regularly improve it, we equally use Piwik Pro, a software for statistical analysis of visitor access. Piwik Pro also uses cookies, which are placed on your terminal device and enable us analyse how you use the website. . The following data will be processed:
IP address (this is immediately anonymised after processing and before storage)
We only use Piwik Pro on the basis of your voluntary consent pursuant to Article 6 (1) sentence 1 a) GDPR. You will see the consent options when you visit our website for the first time.
The information generated by the cookie about your use of this website is stored on the German-based web server platform.sh GmbH, Koblenzer Str. 11, 50968 Cologne, Germany. We have concluded a commissioned data processing agreement with platform.sh GmbH.
c) Contacting the Department of State Marketing
When contacting us (e.g. by e-mail), the information provided by the user is processed for the purposes of processing the contact request and its handling and thus to perform the duties assigned to us, which are in the public interest, in accordance with Article 6 (1) e) GDPR.
If you send us an e-mail, this e-mail and your e-mail address will only be used for correspondence with you. After the request has been fulfilled or answered, your information will be deleted or, if applicable, stored for file management purposes in accordance with the applicable data protection provisions.
Please note that data is generally not always transmitted securely on the Internet. Especially in e-mail traffic, protection cannot be guaranteed when exchanging data.
d) Data processing when organizing raffles
If you take part in one of our raffles, we process the data you provide (usually title, first name, surname, e-mail address) to organize the raffle, in particular, to notify the winner and to send the prize by e-mail.
Data provided in the raffle is processed exclusively with your consent (Article 6(1) sentence 1 a) GDPR). You can revoke your consent to data processing at any time. Withdrawal of consent does not affect the lawfulness of previous processing.
We use the newsletter software Sendinblue from Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany to send e-mail notifications as part of our raffles. Sendinblue is a German, certified provider that processes the data on our behalf and on our instructions (Article 28 GDPR). Your data will be deleted after the raffle in question is completed and settled.
Participation in the raffle is voluntary.
e) Email contact
If you consent to us contacting you by email we use the email address and the information that is stored in the registration database to send information to you about cooperation opportunities at irregular intervals and to answer contact enquiries.
You have the right to revoke your consent to receive emails in the future at any time. Once you have revoked your consent you will not receive any further emails from us. The deletion of your account in our B2B section does not constitute revocation of your consent to be contacted by email. The revocation must be declared separately.
a) Vimeo without tracking (Do-Not-Track)
This website uses plugins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages displaying a Vimeo video, a connection is created to Vimeo servers in the USA. The Vimeo server is thus notified about which of our pages you have visited. Vimeo also obtains your IP address. However, we have set Vimeo so that Vimeo will not track your user activity.
We use Vimeo in the interest of providing an interesting online website presentation. This is a legitimate interest within the meaning of Article 6(1) sentence 1 f) GDPR.
You can find further information on the handling of user data in the privacy policy of Vimeo at: https://vimeo.com/privacy
b) Social wall | Walls.io
We use an API from Walls.io GmbH, Schönbrunner Straße 213/215, 3rd Floor, 1120 Vienna, Austria to display publicly shared social media posts with the hashtag #theländ. Walls.io is a social media aggregator tool to curate social media feeds and showcase social media content that we believe is relevant and inspiring to you. Walls.io does not place cookies and does not store any information about your visit. However, depending on the platform, social media services may store information about you if you choose to interact with the content (e.g. play a video or visit our social media profile page). By clicking on a post, you will be redirected to the respective social media channel of the post. On these pages, the corresponding privacy policy of the social media service applies. Currently, we only include content from Instagram that has been publicly posted in a user’s feed under #theländ. In the Instagram privacy policy you will find detailed information on this.
You can find further information on the handling of user data in the privacy policy of Walls.io at: https://walls.io/terms
c) Hosting
We host our website www.thelaend.de with the provider Platform SH, Platform.sh GmbH, Marienstr. 90, 50825 Cologne, Germany, with whom we have concluded a commissioned data processing agreement. In addition, we use the headless content management system of the provider blok GmbH, Peter-Behrens-Platz 2, 4020 Linz, Austria. In particular, the images contained in our website are hosted and provided via the systems of this provider. In the process, your IP address is transmitted to blok and stored there for up to seven days.
d) Myra Security
We use the service "Myra Security". The provider is Myra Security GmbH, Landsberger Straße 187, 80687 Munich (hereinafter "Myra").
Myra offers a globally distributed content delivery network with DNS. This technically routes the transfer of information between your browser and our website through Myra's network. This enables Myra to analyze traffic between your browser and our website and to serve as a filter between our servers and potentially malicious traffic from the Internet. In doing so, Myra may also use cookies or other technologies to recognize Internet users, but these are used solely for the purpose described here (attack prevention and not for marketing purposes). Since the service is necessary for the technical security of the website, the legal basis is our legitimate interest pursuant to Art. 6 (1) f DSGVO. We have concluded an order processing contract with Myra pursuant to Art. 28 DSGVO. The use of Myra is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f DSGVO).
You can find more information about security and data protection at Myra here.
e) cidaas
This website uses the cidaas identity and access management software. The provider is Widas ID GmbH, Maybachstraße 2, 71299 Wimsheim. The service is hosted exclusively in Germany on the provider’s servers. We have concluded a data processing contract with the provider.
The software enables you to voluntarily register in our B2B section, which involves the provision of personal data. The personal data transferred to us can be found in the registration data entry mask (generally salutation, first name, surname, email address, company name, company address). The personal data that you enter are collected and stored for internal use and for our own purposes only. We may transfer your data to one or multiple processors, such as delivery service providers, e.g. if you order “Part of THE LÄND” stickers.
Your registration with voluntary provision of personal data serves the purpose of offering content and services to you which, by nature, can only be offered to registered users. Registered users can change the personal data provided or request the erasure of their personal data from our database at any time.
cidaas also collects data which are not personal data, such as your IP address and cookies, when you login to our B2B platform. However, these data are only retained until the end of the browser session. When the browser is closed, they are erased.
You can find further information about security and data privacy at cidaas here.
f) Wonderlandmovies
This website uses Wonderlandmovies personalised video software. The provider is Wonderlandmovies GmbH, Große Hamburger Straße 28, 10115 Berlin. We have concluded a data processing contract with the provider.
When users create video clips in the B2B section Wonderlandmovies does not receive any of their personal data. The video clip creation process necessitates the processing of usage data (selection of static content, personalised free text and uploaded files). The video clip is generated immediately on the basis of these data and the transferred data are erased from the database. The video clips are stored on the servers for six months, then automatically and irrevocably erased.
The service is hosted exclusively in Germany on the servers of Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen.
You can find further information about data privacy at Wonderlandmovies here
g) Meta
We use the Meta Pixel from Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA ("Meta") on our website. The Meta Pixel enables us to collect certain user data and transmit it to Meta. The collected user data includes, among other things:
Device information such as IP address, device type, and operating system
Browser settings and hi
Interactions with our website, such as visited pages and time spent
We collect and transmit this user data to Meta to measure the effectiveness of our website, analyze user behavior, and display personalized advertising. By analyzing the user data, we can optimize our website and improve the user experience. Meta processes the transmitted data in accordance with its own privacy policies. A copy of these policies can be found at https://www.meta.com/privacy/privacy-policy. Please note that Meta may also transfer and store the data in the USA or other countries outside the European Economic Area, where there may not be an adequate level of data protection. The data we transmit to Meta may also be used by Facebook, Inc. and other affiliated companies of Meta. This data sharing is for the purpose of improving Meta's services and providing personalized advertising on various Meta platforms. If you do not agree to the use of the Meta Pixel and the transmission of data to Meta or wish to revoke your consent, you can adjust the settings in your browser accordingly or use Meta's opt-out tool available at https://www.meta.com/ads/preferences/. Please note that disabling the Meta Pixel may affect the functionality of our website and some features may no longer work properly.
h) LinkedIn
We use the LinkedIn Insight Tag on our website, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The LinkedIn Insight Tag allows us to collect certain user data and share it with LinkedIn. The collected user data includes, but is not limited to:
Device information such as IP address, device type, and operating system
Browser settings and hi
Interactions with our website, such as pages visited, clicks, and time spent
We collect and transfer this user data to LinkedIn to measure the effectiveness of our website, analyze user behavior, and deliver personalized advertising. By analyzing this data, we can optimize our website and improve the user experience.
LinkedIn processes the transferred data in accordance with its own privacy policies. A copy of these policies can be found at https://www.linkedin.com/legal/privacy-policy. Please note that LinkedIn may also transfer and store the data in the USA or other countries outside the European Economic Area where an adequate level of data protection may not be guaranteed.
The data we transfer to LinkedIn may also be used by Microsoft Corporation and other affiliated companies of LinkedIn. This data sharing helps improve LinkedIn's services and provide personalized advertising across LinkedIn's platforms.
If you do not agree to the use of the LinkedIn Insight Tag and the transfer of data to LinkedIn, or if you wish to withdraw your consent, you can adjust your browser settings or use LinkedIn's opt-out option available at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Please note that disabling the LinkedIn Insight Tag may affect the functionality of our website, and some features may no longer work properly.
a) Right of cancellation
Insofar as we process your data on the basis of your consent pursuant to Article 6 (1) sentence 1 a) GDPR, you may revoke your consent at any time with future effect. Withdrawal of consent does not affect the lawfulness of any processing based on consent before its withdrawal. For the revocation, an informal message to us using the contact data mentioned under section 1 or 2 suffices
b) Right of objection
You may object to the processing of your personal data insofar as it is based on Article 6 (1) sentence 1 f) GDPR (“legitimate interests”) (Article 21 GDPR). Your personal data will no longer be processed unless there are compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is for the purposes of asserting, exercising or defending legal rights/claims. To exercise the right of objection, it is sufficient to send a short message to the contact details provided under section 1 or 2.
c) Rights of data subjects
In addition, you may – if the applicable legal requirements are met and subject to any restrictions pursuant to sections 9, 10 of the Data Protection Act of the State of Baden-Württemberg (LDSG BW) – make use of the following rights, which you can exercise by contacting us at any time using the data specified in sections 1 and 2:
Right of access pursuant to Article 15 GDPR: You have the right to obtain information about your personal data processed by us (the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and the intended effects of such processing concerning you, as well as your right to be informed about the guarantees existing pursuant to Article 46 of the GDPR if your data is transferred to third countries) and to a copy of the data;
Right of rectification pursuant to Article 16 GDPR: You have the right to have any incorrect data relating to you corrected without delay and/or to have any incomplete data stored by us completed;
Right to erasure pursuant to Article 17 GDPR: You have the right to demand the erasure of your personal data if the requirements of Article 17 (1) GDPR are met. However, this right shall particularly not exist if processing is necessary for exercising the right to freedom of expression and information, for fulfilling a legal obligation, for reasons of public interest or for asserting, exercising or defending legal rights/claims;
Right to restriction of processing pursuant to Article 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data that you dispute is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you require your data for the assertion, exercise or defence of legal rights/claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection on the grounds of your particular situation as long as it has not yet been determined whether our legitimate grounds outweigh your interests;
Right to be informed pursuant to Article 19 GDPR: If you have exercised your right of any rectification or erasure of personal data or restriction of processing vis-a-vis the controller, the controller is required to communicate any rectification, erasure or restriction of processing of personal data to each recipient to whom the personal data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to obtain information about those recipients;
Right to data transferability pursuant to Article 20 GDPR: You have the right to receive the personal data, which you have provided to us, in a structured, commonly used and machine-readable format or to require its transmission to another controller as long as this is technically feasible.
d) Right of appeal
If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to appeal to a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, in accordance with Article 77 of the GDPR, without prejudice to any other administrative or judicial remedy. The supervisory authority with jurisdiction over us is the State Commissioner for Data Protection and Freedom of Information in Baden-Württemberg, Lautenschlagerstraße 20, 70173 Stuttgart.
We apply organisational, contractual – for example, with hosting providers – and technical security measures in accordance with the latest technological standards to ensure that the provisions of the data protection laws are complied with and to thereby protect the data processed by us from accidental or intentional manipulation, loss, destruction or from access by unauthorised persons.
The security measures include in particular the encrypted transmission of data between your browser and our server.
On the following pages you will find the privacy policy for our social media channels: